All systems operationalEst. 2014 · Still small on purpose
About the studio

A decade of shipping
software that earns.

Since 2014, Graphite Appworks has shipped 40+ products for business owners across home services, wellness, hospitality, automotive and SaaS. Some you'd recognize. Most you wouldn't — they're quietly running the businesses that hired us, which is exactly the point.

Our work has been used by thousands of end-customers daily, processed millions in transactions, and replaced full-time admin roles at small businesses who couldn't justify the salary. That track record is the only reference we need.

We stay small on purpose. No account managers, no offshore handoffs, no junior dev cutting their teeth on your project. You talk to the people writing the code, every single time — and that's why our clients refer us before our marketing does.

Most of our work comes from owners who'd previously been burned by an agency that overpromised and underdelivered. We win that business by being painfully honest about what software can and can't do, quoting up-front, and standing behind what we ship long after the invoice clears.

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Products shipped
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Years building
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Live domains
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Typical reply time

How we think

Principles / 06
01

Fixed price

You know the number before we start. The risk is ours, not yours.

02

Owner-first

Built for the person running the business, not the one coding it.

03

Ship weekly

You see real progress every week, never a black box.

04

Say no

We cut scope that won't earn its keep. Restraint is a feature.

05

Own your stack

No lock-in. You keep the keys, the code, the accounts.

06

Stay reachable

One-day reply, real humans, for as long as you need us.

The team

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AP

Alex Pacheco

Founder · Engineering

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SO

Sam Okafor

Design · Product

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RC

Rio Castellano

AI · Automation

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Want to work
with us?

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